Navigating Authenticity in Content Creation and Business (on The Graham Cochrane Show) | Ep 133
Build with Leila Hormozi
Leila Hormozi
5 • 867 Ratings
🗓️ 17 April 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
“You've made it impossible to win and you're playing by other people's rules, not your own.” Today, join Leila (@LeilaHormozi) as she guests on The Graham Cochrane Show to discuss the importance of tailoring content production strategies to personal and professional demands for business growth and personal development. She emphasizes the importance of self-awareness, mutual value exchange, and nurturing leadership in creating successful environments.
Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.
Follow Graham Cochrane on:
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➤ Check out full episode on YouTube!
Timestamps:
(0:41) - Navigating content creation and CEO responsibilities
(1:27) - The power of self-awareness in content creation
(5:11) - Embracing authenticity for more engaging content
(6:44) - The long game of content creation: finding your unique style
(14:50) - The journey to self-discovery and business success
(18:25) - Leveraging mutual value for collective success
Follow Leila Hormozi’s Socials:
LinkedIn | Instagram | YouTube | Twitter | Acquisition
Transcript
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| 0:00.0 | at the end of the day, it's like, if you win the race and it's just you standing there alone, |
| 0:03.5 | it's like it's not fun to celebrate alone. I think it's really hard to go far without help, |
| 0:08.7 | but the only way that people are going to help you achieve anything is if you help them at the same |
| 0:13.0 | time. It's a mutual exchange of value. |
| 0:19.9 | How do you create an unshakable business? |
| 0:21.6 | I cross $100 million in net worth by the age of 28. |
| 0:25.6 | Now I'm growing Acquisition.com into a billion dollar portfolio. |
| 0:28.6 | In this podcast, I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same. |
| 0:34.6 | Buckle up and let's build. |
| 0:43.6 | I wanted to start with content and then really get into your story in a minute only because you posted a video, I think it may be months ago now on your channel |
| 0:47.8 | talking about a shift in your content that you were going to be posting, |
| 0:51.8 | that you weren't going to be able to do all the content |
| 0:55.4 | the way you used to do because you were going back in a full-blown CEO mode. |
| 0:59.3 | And this is something you said, because you said you're still going to document it behind-the-scenes |
| 1:03.1 | stuff, which I love. |
| 1:04.3 | But this is what you said that resonated with me. |
| 1:06.1 | You said, you have to know what kind of season you are in. |
| 1:09.9 | And so you knew that you were in a season that |
| 1:11.4 | were needed to change. Can you unpack what that season is for you? What does that mean? And then |
| 1:16.5 | maybe I thought like bigger picture for everyone else listening while having the self-awareness to |
| 1:20.7 | know what season you were in might dictate your strategy and what you do even if you were doing |
| 1:24.9 | something that's working, you're willing to pivot. Yeah. |
... |
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