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Your Brand Amplified

Navigating AI with B.L. Ochman: Insights from a PR Veteran Turned Tech Trailblazer

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 4 September 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

From owning a successful PR firm with national clients to pioneering the rise of online marketing, B.L. Ochman stands out as a trailblazer who has adeptly transitioned from traditional PR to the cutting-edge realm of online marketing. Her career journey began in the pages of her school newspaper, where she followed in the footsteps of a predecessor who later became the head of the Associated Press. The advice left on that typewriter—“Don’t let the bastard scare you”—serves as a fitting mantra for Ochman’s fearless approach to embracing new technologies.

Transcript

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0:00.0

When I was editor of the school paper, the editor who preceded me, who then became the head of Associated Press,

0:08.0

that's what he left on my typewriter, and said, don't let the bastard scary you enough taking that everywhere I've gone and the

0:14.7

other one is I have a sign right above my computer and it says don't say anything

0:19.8

stupid which is harder. Step into the world of success with your brand amplified, the ultimate podcast designed

0:31.6

to unravel the intricacies of thriving businesses.

0:34.4

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:39.8

and secrets that have propelled entrepreneurs and business leaders to success.

0:45.0

My guest today has been at the forefront of every emerging digital technology and then some.

0:57.0

And I was just blown away the first time I met her and had the opportunity to learn

1:01.0

about all the things she's been doing and how she really blazed a lot of trails and continues to do so.

1:07.6

Vial Akman now is focused on helping non-geeks learn AI, which if you are not on the AI bandwagon, you better get on it because there

1:17.4

is not going to be a job that it doesn't touch in the very near future.

1:20.6

So Viel, thank you so much for giving some time to me today.

1:24.0

Oh, thank you for having me. I'm excited to have this conversation with you.

1:28.0

Yes, I'd love to revisit a little bit of our previous conversation where you really walked me through and my jaw just dropped the floor.

1:37.7

All the different things that you've done from being at the forefront of social media and

1:42.4

podcasting.

1:43.7

So will you give us a little bit of background

1:45.6

on your forays into the world of marketing communication strategy?

1:52.1

Well, I have to go back a long way because before I was online I owned a

1:56.2

PR firm and I had six people working for me and I had national clients I had

2:01.3

the American Dairy Association. I had miracle grow. I had the American Dairy Association. I had

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