Nathalie Nahai - Web Psychologist
London Real
Brian Rose
4.4 • 1.9K Ratings
🗓️ 1 February 2015
⏱️ 70 minutes
🧾️ Download transcript
Summary
Recently a photograph collection circulated called ‘The Death of Conversation’. It was a series of black and whites taken of unknowing members of the public who, in social situations, had abandoned conversation in favour of looking at their mobile phones. It went viral and ended up featured in TIME magazine and the New York Times. The most fascinating thing about the photographs is that they show an outsiders perspective of a habit that we all participate in. On many an occasion we opt for the spikes of thrill we can find on opening social media notifications, receiving likes or being retweeted.
Social media access follows us around now with our mobile phones, but it’s no accident that we experience psychological reward using these apps. Nathalie Nahai is a web psychologist. An expert exploring just how the design of the web manipulates and heightens our sense of reward. Her book, Webs of Influence, explores just how technology is strategically created with us in mind - to make us click.
Want to know why you can’t resist clicking on an article or why you need to check on your notifications regularly? Then you’ll love today’s episode. If you want to master some control over the mini-dopamine rush sought with every click, best understand just how it all works.
Transcript
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| 0:00.0 | This week on London Real, we have the international speaker and web psychologist |
| 0:05.7 | Natalie Naha'i. You can't retract your data once it's out there. A lot of the things |
| 0:11.2 | that we do online we do unthinkingly. |
| 0:16.0 | Sex interferes with decision-making. Women and men tend to trust women more. |
| 0:24.0 | I've actually come off Facebook because I don't agree with most of the dark patterns that they use. |
| 0:28.0 | The person that you are now is not the person you wear 5, 10, 15 years ago. |
| 0:31.0 | You can reinvent yourself. Give less of a fuck, have fun, don't take life too seriously. |
| 0:37.0 | London Real presents |
| 0:41.0 | Natalie Naha'i, web psychologist. |
| 0:46.7 | Be smart, you can figure this out. |
| 0:51.2 | And we are back. |
| 0:52.4 | I'm coming out you from the Mean Streets of Shortage and I wanted to hit you with this piece of street art that's right across from my studios and it looks like we got E.T. here and it says, you call it God, we call it a prank. |
| 1:08.0 | And I'm trying to think about this. I had Guy Kawasaki here the other day and I was like, what do think that means and he was like I don't know and I'm like is that life or I'm not quite sure what's going on |
| 1:19.6 | So there you go always making making us introspective when you walk around here in Shortage with some of the art. |
| 1:28.0 | And just really fortunate to have all these people that are expressing themselves and putting it on the walls. |
| 1:33.4 | I will have a street artist on soon and someone that talks a bit more about some of the art that's |
| 1:38.8 | created for free for me near my studio. So there you go. |
| 1:43.4 | This week on the show we have web psychologist and author, |
| 1:47.4 | Natalie Naha'i, and this lady is fascinating |
| 1:50.2 | because she breaks down why a lot of the tricks work for us on the web and what we're looking |
| 1:56.8 | for why we respond and I asked her tons of questions about like Facebook and the notifications button because I just spent time with |
| 2:05.1 | Thai Lopez and he was talking about the guy that created some of those buttons on |
... |
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