Naomi Hirabayashi and Marah Lidey, co-founders and co-CEOs, Shine: “The...really important thing we did for one another was...help each other to feel less alone.”

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 6 January 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Naomi Hirabayashi and Marah Lidey are the co-founders and co-CEOs of the self-care start-up, Shine. And while starting a business from scratch and working in self-care may sound like an oxymoron (hello, fundraising and 24/7 hustle), Marah and Naomi told us they’ve been able to find balance and take time for themselves. Their secret? Finding strength in their partnership. In this episode, Marah and Naomi share what makes their partnership work (17:02), how Shine went from being their side-hustle to main hustle (20:30), and their number one piece of self-care advice (29:48). Stay tuned at the end for a spotlight on Coco Shop, an independent, Antigua-born brand making high-quality cotton clothing. Want to be featured? Submit yourself or a friend here. PS: Our How to Skimm Your Life New Year’s Challenge started January 3. It’s 21 days of Skimm’ng your way to a smarter life, from work to your wallet, health, pantry, and more. And it's not too late to get involved. Go to theskimm.com/challenge to check out the challenges you missed. And look out for more details everyday this month in the Daily Skimm.

Transcript

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0:00.0	The two really important things we did for one another was first and foremost help each other to feel less alone.
0:13.0	Those are the most powerful words in the English language as you are not alone.
0:17.0	And the second thing we did for each other was we gave each other an example to look to.
0:20.0	I'm Carly Zaken. I'm Carly Zaken.
0:24.0	I'm Danielle Weisberg.
0:25.0	Welcome to Skim from the Couch.
0:26.0	This podcast is where we go deep on career advice from women who have lived it.
0:30.0	From the good stuff like hiring and growing a team,
0:33.0	to the rough stuff like negotiating your salary
0:35.9	and giving or getting hard feedback.
0:38.4	We started the skim from a couch,
0:40.0	so what better place to talk it all out
0:42.2	than where it began on a couch?
0:44.3	Hey everyone it's Carly. I'm really excited to introduce our guests today. We have two of them.
0:55.8	Mara Laidy and Naomi Hirabayashi are the co-founders and co-seus of Shine, a digital self-care company that's on a mission to make
1:04.8	caring for mental and emotional health easier. Mara Naomi actually started out as
1:10.3	coworkers at do something dot org or going out on their own.
1:14.1	Shine started as their side hustle,
1:16.0	and now the platform has over 4 million active users.
1:19.8	Mara and Naomi, thank you so much for joining me.
1:22.3	Welcome to Skim from the couch.
1:24.5	Thanks for having this.
	...

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