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The Indicator from Planet Money

Name our mascot. No, really.

The Indicator from Planet Money

NPR

Business

4.79.5K Ratings

🗓️ 25 March 2024

⏱️ 12 minutes

🧾️ Download transcript

Summary

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.

Related episodes:
How to make an ad memorable (Apple / Spotify)
BRAND new friends

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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Transcript

Click on a timestamp to play from that location

0:00.0

NPR. Okay, Whalen. I'm going to name a brand and I want you to describe the first

0:15.2

visual that pops into your mind. Ooh, free association, I'm ready. That is right.

0:20.3

Coca-Cola. Santa Claus.

0:23.0

Nike.

0:24.0

Swish.

0:25.0

What visual comes to mind when I say,

0:27.0

The Indicator from Planet Money?

0:29.0

Oh, well, I guess I think of our podcast tile, that's like our cover art, you know what you see in your app

0:34.0

when you listen to the show.

0:35.0

And could you describe that for the folks?

0:38.0

Can I describe it?

0:39.0

I feel really put on the spot.

0:40.0

So it's dark purple and it says the indicator from Planet Money and there's a roller

0:43.7

coaster on it rendered in white and the loop-to-loop of the roller coaster makes it

0:48.5

look like the infinity sign. Right. This cover art has been the face of the indicator since the show launched about six years ago,

0:56.2

but six years is also kind of a long time and this is why during a team meeting recently,

1:02.0

we got into a little debate with our editor Kate and our co-host

1:05.8

Darien over this cover art. I'm excited to get rid of the roller coaster which I didn't know was a roller coaster for two years.

1:14.5

Yeah goodbye roller coaster. Yeah get me off this roller coaster. I liked the roller

1:19.4

coaster I was I was I was I did not have a problem with the roller coaster.

1:23.4

So obviously some disagreement here,

1:25.6

but most people on the team think it's time to update our image.

...

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