Nail Your Niche: Tips to Finding Your Dream Customer

The Jasmine Star Show

Jasmine Star

Jasmine Star, Social Media, Social Media Strategy, Start A Business, Marketing, Business Strategy, Social Curator, Entrepreneurship, Business Tips, Online Marketing, Instagram Growth, Business, Photography, Photographer

4.9 • 2.8K Ratings

🗓️ 9 January 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is your NICHE? I know that can be a scary + fancy word… *I mean how do you even pronounce it?* but when it comes to marketing, your business specificity is key. >> There are riches in niches, boo boo. << If you’re like me, the first thing I do when hiring someone or buying a product is read their bio or About Me section. In order for you to stick out in a saturated market, you have to become an authority based on personality, purpose, and promise of what you're going to deliv...

Transcript

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0:00.0	When it comes to marketing your business, specificity is key.
0:15.1	When it comes to marketing your business on social media, specificity is the master key
0:20.9	of all keys on your 37 key ring.
0:24.2	Okay.
0:27.4	This may sound silly, but I think realtors are the best niche marketers.
0:34.5	Okay.
0:35.5	And before we go any further, I know potato potato, niche niche.
0:42.9	I prefer to say niche because it makes me feel fancy.
0:49.3	Okay.
0:50.3	So if you hate the fact that I'm saying niche, my apologies, because I too know that
0:57.2	there are riches in niches.
0:59.2	Oh, but I want to be fancy.
1:02.6	I want to say niche.
1:03.9	Okay.
1:04.9	So let's get back to it and just know that you a fancy friend be using fancy words today.
1:10.9	Okay.
1:11.9	So let's go back to this.
1:13.3	Why do I think realtors are the best niche marketers?
1:15.8	I use the word best loosely, but I believe that real estate agents, realtors, they've just
1:21.7	struck a chord with consumers.
1:24.5	Now play with me here for a second.
1:26.7	When you think of the last time you saw a realtor's advertisement without her photo attached
	...

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