N.O.R.E American rapper on creating Drink Champs, always ahead of the curve, getting out of jail to finding his Euphoria, discovering Reggaeton, Bad Bunny, Michael Jordan regret, Kanye naming North after him, joy in being a grandpa and running.
Pivot Podcast
The Pivot Podcast Network
4.9 • 3.1K Ratings
🗓️ 4 November 2025
⏱️ 67 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Decades ago, Victor Santiago Jr. was incarcerated. |
| 0:04.0 | When he walked out, Noriega found freedom. |
| 0:06.0 | And that's who we sit with today. |
| 0:08.0 | He recently became a grandfather to young Messiah. |
| 0:11.0 | But before that, he fathered so many other ideas that people just weren't ready for. |
| 0:15.0 | Reggae tone, hip-hop podcasting. |
| 0:18.0 | Yeah, all him. |
| 0:19.0 | And if you don't believe me, just ask him. |
| 0:26.0 | He takes us back to attempts to get Daddy Yankee a record deal and talks about one company who refused to give him a contract. |
| 0:28.1 | At least they offered him apparel, though. |
| 0:30.1 | Also, the way he connected with his Dominican roots when he realized rap music just don't |
| 0:35.5 | get this party started like I wanted to. |
| 0:38.2 | He relives a call he had with Marcus Jordan about his father Michael, yes, that Michael Jordan, |
| 0:44.0 | who needed to reaffirm to Noriega that he actually did love rap music. |
| 0:49.3 | He talks to Origin of Drink Champs and Life's other favorite moments like Kanye naming a child after him and |
| 0:55.8 | although North wasn't the sweetest when they met Kim was and then he tells us about his favorite |
| 1:01.1 | day on drink champs when 50 cent told his security to stay at the car and he spent three hours |
| 1:06.9 | on the set all alone it's a great time to have the New Yorker. He's fresh off of his first marathon. |
| 1:12.3 | A habit he picked up from his father, amongst other things he didn't love while his father |
| 1:17.1 | was alive. |
| 1:18.0 | But he does love reality TV guys, and he wants to do more shows. |
| 1:21.5 | And those will probably be with Ray J. |
... |
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