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The Jasmine Star Show

My (Un)Sexy Strategy for Business Growth

The Jasmine Star Show

Jasmine Star

Jasmine Star, Social Media, Social Media Strategy, Start A Business, Marketing, Business Strategy, Social Curator, Entrepreneurship, Business Tips, Online Marketing, Instagram Growth, Business, Photography, Photographer

4.92.8K Ratings

🗓️ 5 September 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

Around 2013, I completely tapped out my market. I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel). I was also hosting in-person educational events and creating digital products for other photographers. I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!) So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. You wanna know what IS fun? Run...

Transcript

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0:00.0

Welcome back to the Jasmine star show where we talk about life and business and resilience

0:18.0

and marketing and branding and all the stuff that I want to eat for breakfast, lunch

0:21.8

and dinner.

0:22.8

Y'all, my husband asks if I ever get tired of talking about this and the answer is no.

0:27.5

And so this podcast has become a creative outlet and a place that I get to connect with

0:31.4

you.

0:32.4

So welcome back today in this episode, I'm going to be diving into strategies that lead

0:36.4

to sustainable business success.

0:39.3

This is just a fancy way of saying it's time to ask yourself hard questions, being honest

0:44.1

about what isn't working and being willing to adapt to new ways of doing things.

0:48.4

Okay.

0:49.4

So why would we do this?

0:50.4

When you do this, you get to the next level in business and that's what I want for you.

0:54.0

So this episode is for you if you're willing to get uncomfortable and you understand

0:58.0

that success.

0:59.0

It's time.

1:00.0

This episode is probably not for you if your business is a hobby or just something that

1:04.6

you do for fun without intentions of scaling, which is totally fine.

1:08.4

But I just want to let you know the front end.

1:10.0

Now the first time I made a shift in my business strategy was when I didn't make more money

1:15.8

in my business, essentially, I was capped in the market.

1:19.1

Okay.

...

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