What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team, or a new product.

Today, I talk about the biggest mistakes I have ever made in my career.

Let's hop into it.

So from the outside, it may look like I have all my shit together.

I've built a company, I've sold a company, I've built a following on social, I have a

podcast, but I can assure you that most of the time, I do not feel like I have it all together,

not at all.

And I have made more mistakes than I can count at various points of my very short career.

So in the interest of time, I'm going to tell you about my top four.

The four biggest mistakes I have made over the course of my career, and what I have learned

from them, time for mistake number one, consensus thinking rather than critical thinking.

For some background, if you don't know, I was born into a Wall Street family, grew up

in a suburb in northern New Jersey, and I grew up with my number one value being family.

My parents and my grandparents were role models, and I wanted to be just like them.

I dreamed of being a world class trader because that's what my dad did, that's what my mom

did, that's what my grandpa did, and I literally had it on my whiteboard in my room growing

up.

And I never questioned if being a trader was right for me, I just assumed that it was.

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