My Target Audience Didn't Respond—What Do I Do?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 3 January 2019

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Happy New Year and welcome to 2019! Today I'm chatting with Pam Farley, a blogger and author whose niche is in all-natural products, healthy eating, and gardening. You can find her at BrownThumbMama.com. Pam recently created new content for a specific audience that she had surveyed, even though that audience wasn't her typical avatar. Things didn't take off, so today I'm going to help her debrief and better organize her approach going forward. Let's dive in!If you want to be considered for a coaching session, apply via the form at AskPat.com.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPat.com.
0:08.4	What's up, everybody, Pat Flynn here, and welcome to Ask Pat 2.0, Episode 149.
0:14.7	This is a podcast where I coach an entrepreneur like you.
0:17.6	I actually coach, and you get to listen in like a fly on a wall and hopefully take home some
0:21.2	information that will help you and your business too. Also, happy New Year to everybody. This is the first
0:26.5	episode in 2019. I hope you're years off to an amazing start. And I'm excited to chat today with
0:31.6	Pam Farley, who has a business that kind of, it was interesting because in this conversation, I found out that her target audience, the audience that she targeted with her email, was actually not her majority audience.
0:45.5	And she went through a launch and things didn't go the way she thought and we dive into that and discover some ways to be able to best take advantage of what she has built and
0:55.2	how to better organize her thoughts and her approach with the audiences that she has built.
1:00.6	All right.
1:01.0	Now, let's get to the coaching call with Pam.
1:02.8	Here she is.
1:04.3	Pam, thank you so much for coming on Ask Pat 2.0.
1:07.0	Welcome to the show.
1:08.1	Thanks for being here.
1:09.6	Thanks.
1:10.0	I'm super stoked to be here.
1:11.5	Yeah, I'm stoked too. So Pam, why don't you tell everybody who's listening and myself,
1:15.4	what is it that you do and how can we help you?
1:20.0	I have a blog, brownthumbmama.com.
1:23.0	I am an author and a direct seller and I I am coming on my website helps people, primarily
1:31.2	moms, choose more safe and natural options for their family.
	...

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