My Target Audience Are Not My Buyers. What Do I Do?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 30 July 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if your target audience is not your buyers?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	Ask Pat.com.
0:04.4	Dot com.
0:07.1	Ask Pat.com.
0:09.9	What's up, everybody, Pat Flynn here, and welcome to episode 1129 of Ask Pat 2.0.
0:16.5	You're about to hear a conversation between myself and an entrepreneur just like you.
0:20.6	And today we're talking with Tolla, who is an entrepreneur who actually specializes in helping
0:25.5	athletes in Africa become higher level and professional athletes by both, and this is really
0:31.5	interesting, in two ways.
0:32.9	Number one, helping them with their growth mindset, helping them uncover their best potential through personal
0:38.8	development and through coaching and that sort of thing, and the ability to help those who want to go
0:43.9	to a higher level as a lawyer, as somebody who can navigate the world of athletes and things like
0:49.9	that, all the way from, you know, middle and high school type level to Olympic level, right?
0:54.4	You can find them at athlete maestro, M-A-E-S-T-R-O-O-com.
0:59.2	This is a really great conversation because he's having trouble speaking to two different audiences.
1:03.2	And if you've ever had sort of two different audiences, especially if one is who you're targeting,
1:07.4	but the other is really the ones who make the buying decisions, i.e. Kids versus
1:12.0	parents. Well, there's some interesting things that we need to talk about, which is exactly what
1:16.2	we talk about today. So I hope you enjoy this episode with Tola from athlete maestro.com. Here we go.
1:24.5	Talaw, welcome to Ask Pat 2.0. Thanks so much for being here today. Thank you for having me, Pat. It's a real honor to be here. I'm excited for it. And I'd love to learn a little bit more about you and what you do. And I think the audience would as well. Tell us a little bit about yourself. So basically, I'm a mindset and performance coach to young athletes. So what you would call more or less like a sports performance coach. And I'm also a sports lawyer. So basically what I do is I help young athletes break their
1:50.7	mental and physical limitations in sports. And the ones that can scale the grade, so to speak,
1:56.8	to get to that professional rank, then I help them with the legal aspects. You know, so the legal aspect is more or less like the back end or the top tier, so to speak,
	...

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