If you want to make a shitload of money, you have to know how to sell.

I've used this exact same system to grow four of my companies to over $100 million.

By the end of this video, you will know exactly how to do the same.

These frameworks will teach you how to sell anything to anyone at any price.

In order to sell, we have to know what to say.

I follow a framework called the closer framework.

The first best step to any sale is just ask them why they're there.

This is a question based approach to selling.

So a lot of people think that when they're on a sales call,

they think that they have to be saying all these things,

taking all this time convincing all these people.

I would actually argue with the opposite.

What you want to be doing is you want to be asking people questions that leave them to the solution that they pronounce themselves.

You want to ask people questions that get them to say yes to you. And this is really based on

self-determination theory. This is the theory that when people feel like they have a choice, they're more willing to

change their behavior. So the more that a prospect feels like buying the service or product is

their decision and not yours and not you convincing or coercing them, the more likely they

are to buy and to like the product. When someone answers a question,

they are 30 to 50% more likely to act on the solution

that they give to the question.

The only difference is that in one scenario,

you're telling them what the answer is,

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