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TED Talks Daily

My secret to creating real magic | Christina Tosi

TED Talks Daily

TED

Creativity, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 1 March 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

In an infectiously joyous talk, Milk Bar founder Christina Tosi shares the sugary jolt of her first food memory and behind-the-scenes stories of her bakery's famously inventive cakes, cookies and treats. This talk may make you hungry -- but it'll also leave you a resonant message about how breaking the rules and challenging your assumptions can make for a sweet life.

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Transcript

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0:00.0

Hey, it's Elise Hugh. You're listening to TED Talks Daily, and today's episode is going to make you hungry.

0:10.7

It's a talk from Baker and entrepreneur Christina Tozzi at TED Women 2021. Between the behind-the-scenes

0:17.9

stories of sumptuous cakes, cookies, and ice cream,

0:21.6

Tozi shares a resonant message about how breaking the rules and challenging your own assumptions can make for a sweet life.

0:28.7

Please stick around after for an expanded conversation between Christina and me on site at the conference.

0:35.7

It was a pleasure, and I hope you enjoy it.

0:40.8

My very first food memory was when I was three or four.

0:44.9

It was a warm day, and my mom had just picked me and my sister up from school,

0:49.7

buckled us into the back of her dusty blue Ford Taurus.

0:56.3

She was halfway out of the school parking lot when she pulled over to the side. She strangely reached for her purse that was resting on the

1:01.7

dashboard, started fishing around for something until she found it. Then she twisted around to us,

1:07.5

and she tore open a yellow paper bag of slightly melted sugar babies.

1:15.8

She poured a few of the pellets into each of our tiny hands. Now, I want to be clear, this was not a normal mom thing. This was breaking several rules. It was after a lunch, but before dinner. We were in the car.

1:30.6

We hadn't done anything spectacular to be celebrated. And sugar babies are, well, pure sugar.

1:38.2

I was so confused. But I was a kid, so I took the candy and I started chewing.

1:45.5

I felt like I had just been inducted into the coolest club possible.

1:50.2

The one that eats candy on a random Wednesday.

1:54.2

And then the world, it slowed down.

1:59.3

Everything faded.

2:07.0

And then everything sharpened. There's only one word for what I felt in that moment. Magic. Real magic. Now most people think that's kind of crazy. Three or four years old.

2:16.5

I don't remember anything about my childhood for years after that.

2:20.1

But I remember that day, I remember those sugar babies.

...

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