My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 9 February 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more (00:35) Hitting up well-known executives through LinkedIn (00:59) Interviewing executives and discussing their business (01:37) Asking executives for introductions to potential customers (02:19) Example of using podcasts to sell a company (03:15) Gathering a community around your podcast (04:17) Using social networks to reach out to potential guests (06:06) The democratization of social media and content quality (07:28) YouTube algorithm rewards merit-based content (08:33) Examples of successful content creators on TikTok and YouTube (08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube. (09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation. (10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google. (11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market. (12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation. (14:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hello, this is Susie Esman and Jeff Garland.
0:03.6	I'm here.
0:04.6	And we are the host of the History of Curbier Enthusiasm Podcast.
0:08.0	Now we're going to be rewatching and talking about every single episode and we're going to break it down and give behind the scenes knowledge
0:14.4	that a lot of people don't know and we're going to be joined by special guests including Larry
0:18.2	David and Cheryl Pines Richard Lewis Bob Odenkirk and so many more and we're going to have clips and it's just
0:24.6	going to be a lot of fun so listen to the history of curpial enthusiasm on I-heart
0:29.0	radio app, Apple Podcasts or wherever you happen to get your podcasts.
0:33.4	Hey, this is Danish Sports.
0:36.2	You may know my voice from Noble Blood, Haleywood, or stealing Superman.
0:40.4	I'm hosting a new podcast and we're calling it very special episodes a very special
0:46.8	episode is stranger than fiction I sound like it should be the next season of true
0:50.9	detective these Canadian cops trying to solve this mystery of
0:54.4	who spiked the chowder on the Titanic set.
0:56.6	Listen to very special episodes on the I Heart Radio app, Apple Podcasts, or wherever you get your
1:02.4	podcasts.
1:05.0	Today we're gonna be talking about my favorite marketing hack to get big customers.
1:10.0	So you and I have, you've actually done this more than me.
1:15.0	One of my friends did this to actually sell a company
1:18.0	and I think it's a great way to generate big customers
1:22.0	or go whale hunting.
1:23.4	So if you don't have a podcast, you're gonna have to start one.
	...

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