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Earn Your Happy

My Exact Process for Planning and Executing Content

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.82.8K Ratings

🗓️ 12 September 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

Are you overthinking social media and not seeing the growth you want? In this episode, I share the exact steps I use to plan and execute a consistent social media strategy that actually works. You’ll gain clarity on content pillars that align with your business goals and the small tweaks that give your audience more value. Marketing is such a vital part of your business, and it can get crazy expensive. Listen in for the plan that will not only save you marketing dollars, but build connection, trust, and authority through your social media content. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 My biggest lesson from doing a 30-day social media challenge. 05:30 The content plan you need to stay consistent with posting on social. 07:00 How to create content pillars that align with your business goals. 08:30 Types of BTS content to share to build stronger connections. 13:00 Expert tips for creating viral content. 16:00 How to effectively time block for planning and filming content. 18:00 Tips for staying consistent even when you don’t feel like creating. 21:30 How to audit and refine your content strategy to get the most out of your content. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Transcript

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0:00.0

Here's the deal. If you don't have the customers and you're not getting the money you want, you need to make the time for this.

0:07.6

Marketing is going to be one of the biggest and most important spends in your business and imagine if you could take that off of what you're paying for. Welcome back to the podcast. It's time for another quickie because there's always time to

0:30.5

fit in inspiration. So lately I have been listening to a bunch of

0:35.7

podcasts on probiotics and something that I was listening to from Dr.

0:40.9

Hyman was so interesting because he was talking about how in the past we used to get all of our

0:47.8

probiotics easily from food and I know you've heard this before about the nutrients in our food not necessarily being there because the soils

0:55.7

and everything that we have been putting into our soil has been like robbing the food of its nutrients

1:00.6

because we spray it and put chemicals and all of these different things but the thing I never thought about too

1:06.4

that he brought up was that we're not eating fermented food anymore

1:11.9

because we used to have to can our fermented food

1:15.0

because we used to have to can our food, jar our food, figure out a way to make our food last

1:19.0

because we didn't have refrigerators and we didn't have these things that we would put into our food to make the shelf life

1:27.8

last for a long time.

1:30.6

And so we are no longer getting those probiotics from our food necessarily unless you're eating a lot of

1:36.4

yogurt unless you're eating a lot of sour crowd or kimchi or all of these other natural things that have probiotics in them.

1:44.0

And so so many people are struggling with their digestion,

1:49.0

with bloat, with not feeling good, with not getting the nutrients that they need and so this is why you should eat

1:56.5

probiotic rich foods and if you're not eating probiotic rich foods then something that

2:01.4

you can also do is take a stick of glossy. Now there's a million different

2:05.9

strains of probiotics and the probiotics that we have in there help with digestion. They also

2:12.2

help with immune function, they help with metabolism, but it's a great way to supplement

2:17.2

some of your probiotics. So you guys, you can go to get-glosey.com and you can use code happy for 25% off and just take the GloC 30 day challenge like

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