What's up everyone, I'm Alex Lieberman, you know, this is Jesse Pooji, and this is the crazy ones.

What's up everyone, it's Jesse Pooji from The Crazy Ones. I'm doing a quick episode today.

I tweeted out recently that growth assistant hit its two-year anniversary, and I shared a bunch of lessons.

And Alex said, these lessons will be great to share with everyone, so why don't you do that?

So two years ago we started the business, February 10th is actually the anniversary.

We're over seven million in ARR, two years in, which is kind of crazy and insane.

And there's really seven things I learned that I wanted to share with everyone.

I'm just going to take them one by one. So the first lesson was follow demand.

And here, you know, the story I tell is every, my former employees from Ampush would go run growth at different brands.

And they really needed help with all the mundane or the more challenging, but important tasks to take on.

We had an offshore team at Ampush that supported them, and then they all of a sudden found themselves without that support.

And they would call me saying, hey, Jesse, I need this. I need this. Does it exist?

And I kept saying, no, I've never heard of anything. No, I've never heard anything.

And immediately thought to myself, I got to start this. This needs to be on the list.

And so when you're thinking about your business or starting a business, look around for issues people are already having or a problem you're already having.

And that demand will serve you well as you get going.

Number two, this is one that's near and dear to my heart. Amazon has this value of bias to action. I wrote, just do it.

You can really get stuck in overthinking. And I know tons of entrepreneurs myself included for the first year of starting Ampush.

All I did was think and analyze and look at numbers.

It growth assistant on this is not a lie. In January 15th, I had no plans on my mind to start it.

In January 20th, I was catching up with Adrian, who's now our CEO, who was transitioning out of her job and career in HR and recruiting.

And as I was talking through about it, you know, and what she was going to do, I immediately said, oh, wait, I had this idea on my list.

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