What's up guys? Welcome back to build. And today I want to talk about a topic that I rarely touch on and have a decent amount of knowledge about, and that is sales.

So I want to talk about five what I want to call timeless sales principles that I have been noodling on thinking about.

I really want to talk about it because I think that the way that you sell customers into your business

says a lot about you as a business, the values that you have, but also the entire journey for the

customer thereafter. And so I look at it as like sales is the first point at which you develop a

relationship with a customer. Therefore, it's one of the most important

interactions that you can have. And so this is not the like sleazy, pushy, can I put you in a car

today, kind of like sales, you know, used car sales techniques. Okay, these are like timeless

principles that I use to think about sales. And I felt like rather than talk to you about sales tactics,

I want to talk to about the way that I think through sales

and some of the, I would say like nuggets I've picked up

along the way that have really helped me.

And then I think are practical,

that you can put the work and you can kind of use as a frame

to think through the way that you do sales in your company.

And to give myself a little bit of credibility here, since many of my listeners or those of you who follow me might not know this,

I actually started my career in sales. So I started in fitness sales. I did personal training

sales. I did gym membership sales. And then I did online sales, right? So I did online fitness.

I sold for multiple different online companies, different types of products, B2B, B2C. And then I did sales for my first

company, gym launch for about the first year and a half, and then transitioned into running the

sales team. And so I actually, I really love sales. I love talking about sales.

What I don't love is I don't love talking about it on social media because I think that there's just such a, I think sales gets a really bad rap.

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