In 2017, I sold a company called Shear Strength Labs at a valuation of $15 million.

I sold it to a private equity group out of Dallas that ran it into the ground.

So in 2022, about four or five months ago, I bought it back for pennies on the dollar, and I mean pennies

on the dollar. I bought it for under a million dollars. My plan is to turn it around and make it

another eight-figure exit. I'm going to share with you what the plan is, what we've done since

the takeover, and how we plan to take this back to an eight-figure company. So let's break down exactly

where things went wrong after I sold the company and then I'm going to go through what we've

done and what our plan is to turn this thing back around into an eight-figure exit. I sold the

company in 2017. I sold it to a private equity group that bought the business using debt.

They used other people's money to finance the acquisition of the company.

So what that did is it put about a million dollars in new expense on the business.

Then they hired an expensive CEO who had no experience in the space.

They hired a CFO.

They hired a sales manager. They hired a sales manager. They hired a project manager.

They built up this bloated team, ran up expenses, and then the company suffered. Who would

have thought? As soon as the sales took a little bit of a dip, they could no longer meet

their interest payments and they declared bankruptcy a few years ago. I then bought the business back because

it's my baby. But here's the thing. The company today is nothing like the company that I sold.

It doesn't have the same product line. It doesn't have the same audience. It doesn't even

have the same branding or marketing. So I'm taking this thing from a clean slate, from a blank slate,

from zero essentially, back to hopefully what it was and beyond. And in order to do that,

I've got to go back to fundamentals. People have asked me in person and on social media,

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