Here's the number one fire rule that I use to sell high ticket products very successfully. Okay. I'm going to give you a really cool sales technique you can use no matter what you're selling, to be honest with you. But it really works for high ticket. In this case, I'm going to say high ticket is like above $5,000. So especially if it's some kind of consulting slash coaching or something that you're selling on the phone,

5,000 or more. Remember this and lean on this and it's going to drastically increase your

conversions. Now, let me just tell you where I'm coming up with this rule, I recently just

deployed it and I closed 60% of the room for a high ticket. So this is pretty powerful stuff.

I've also had very hardy arguments with people and I've eventually proven myself correct through data and results where I've said, hey, you got to follow this rule and people say, well, I don't know, blah, blah, blah. Again, I come out to be right because I've just done this for so long. So I'm going to give you that rule today and I think no matter what you're selling, going to help make your conversions far better. But before I do that, remember, if you're enjoying the fighting entrepreneur, if you only have a couple more weeks to do so because the fighting entrepreneur is about to be rebranded and it will be becoming the onyxingall show. As of December 1st, as soon as we hit exactly four years, I'm rebranding the show. No other reason than we're stretching the reach. We are going to teach different kinds of topics now. I've evolved. I just want to evolve the show. And so nothing for you to do. It'll be right here. If you're listening to us on any podcast platform, you do not need to resubscribe. The show's name will just change on YouTube. It'll be right here. So nothing for you to do other

than to just know and hopefully support us and help spread the message about the new name of the show and the new types of guests and new types of episodes we'll be covering. All right. I'm super excited about it. All right. So what is this secret? So before we can get up to the one thing, there are three other things that kind of lead to the one thing.

When you are creating a product that you're going to sell,

I don't care if you're selling it for a dollar.

Heck, I don't care if you're... There are three other things that kind of lead to the one thing. When you are creating a product

that you're going to sell, I don't care if you're selling it for a dollar. Heck, I don't care if it's free, a dollar or if it's 10, 20, 30, 40, 50,000 dollars. However, ironically, it becomes even more relevant the higher your price point goes. Question number one, it's very simple. What does your prospect want? So if you are selling

life coaching to somebody, what do they want? What is your ideal, your avatar customer want? Why are they

talking to you? My ideal customer wants, maybe they want passive sources of income, they want freedom,

they want more time with their family, they want to take more vacations. They want to be able to get out of the traffic.

They want to be more fulfilled. They want a better health. I mean, there could be a multitude of things. You would know best. Write it down. There's no, write down how many ever you want to write down. Write them all down. This is a really cool brainstorming part. So maybe you're selling financial planning. Well, what does your ideal customer want?

They want to grow their money.

They want high returns.

They want to grow their

money. They want high returns. They want to be hands off. They want to pay low fees. They want to know

they're protected from market downturns. I don't know. You figure it up. Okay. Now, let's move right

on to number two. This is the opposite. What do they not want to do? So now you know what they want to have as the outcome, or not really outcome, but you know what the things are they want in their life. What do they not want to do to achieve it? So for example, you're into the health space and you've got customers calling you and they want to lose weight. You know they want to lose weight, but they do not want to do intermittent fasting or they do not want

to control their diet or they do not want to go to the gym. I don't know. What do they not want to do? I'm not saying that your solution that you sell them won't require them to do some of that. I'm just saying know their psyche. What do they not want to do? So if you're a life coach, what do they not want to do in the space of, for example, scaling a business. What do my customers not want to do?

They don't want to spend a lot of money. do they not want to do in the space of, for example, scaling a business?

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