You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets

podcast. Today, I want to go a little old school with you. I want to go back in time,

all the way back to the time that you first read about the value ladder. If you read the

dot-com seekers book, you know, the value ladder is on the core, like fundamental principles about

how do you grow a company online, right? And each tier of the value ladder, there's different

sales funnels and things like that. And it's interesting because right now, like a lot of you have

been, is when 2.0 ClickFunnels

2.0 launched, you started the process of like, okay, I'm going to start moving and migrating

my funnals over. And for, I don't know about you, but for me, it's been so much fun because it

gives me a chance to kind of like, okay, slowly move things over and how can I make it better,

what tweaks I make, what changes and how can I, you know, now, knowing what I know now versus I knew when I, you know, started this funnel

six months ago or a year ago or five years ago, like, what are the tweaks and the changes

I'd make?

And so we've been systematically and slowly moving funnels over from 1.0 to 2.0 and rebuilding

them and it's been so much fun.

I hope you guys are enjoying the process too.

Some people are like, I just want to have everything moved over for me and my god you're you're depriving yourself of the

opportunity to rethink through how to make these things even better but anyway that's just me

um i'm kind of a nerd in this game as you know um but as i was going through i um i remember

this really interesting conversation i had with chet homes um man, probably 10, 12 years ago now that I had forgotten

about. But as I was building out our, you know, moving our funnels over and redesigning our value

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