Hello, hello, welcome to your extra morning news show.

My name is Philip DeFranco, and today we're going to be talking about something

we've touched on briefly in the past, the digital ad space, the corporations,

and the employees who suffer.

I mean, some of the recent things, you had Machinima now shutting down completely

laying off anyone employees as part of the now formed Warner Media after Warner Bros

merged with AT&T last year. Hell in January alone about 2,100 employees were laid off

for media companies with Vice Media cutting 10%, that's around

250 people, BuzzFeed cutting 15%, that's about 220 people, Verizon, which includes Yahoo, A Well, and Huffpo,

at 7%, so that was about 800 people. then of course back in November the very very weird

strange elephant in the room to find media shut down completely and as some of you know I have experience in this corporate realm as well.

So why does this keep happening and why will it continue to happen?

Well, it's actually a result of a lot of things happening kind of simultaneously,

but we're going to be focusing on two of the more prominent ones today.

We're talking the digital ad space and corporate acquisitions.

And actually to talk about the digital ad space,

we need to first kind of do a quick TLDR of the traditional media

ad space.

Which keep in mind, this is a TLDR, a video on its own right.

So in traditional media commercials are sold for various programs based on their ratings,

you know, just how many eyes are going to be on that screen when their product pops up.

And so you understand the money we're talking about here per ad.

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