MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 19 February 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media (00:40) Mr. Beast's revenue per view and video performance (01:30) Mr. Beast's leveraging attention for more engagement (02:17) Introduction to View Stats, a YouTube analytics tool (03:39) The profitability of "ugly" businesses (05:15) Examples of successful entrepreneurs with "ugly" businesses (06:02) The importance of focus for success (07:46) The role of luck in business success (08:59) Examples of lucky acquisitions: YouTube and Instagram (09:30) Google's product updates improved YouTube's success. (09:49) Graph shows decline of newspaper advertising due to Google's rise. (11:01) Facebook and Netflix monetize through ads. (11:45) Amazon integrates ads into shows and movies. (11:59) Neil Patel's experience with Apple Vision Pro. (12:45) Discussion on the potential of AR and VR technology. (13:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	The world is full of magic and wonder if you know where to look and I'm obsessed with looking for it.
0:07.5	I'm Simon Sinick and I host a podcast called A Bit of Optimism.
0:12.0	Each week I have a short conversation with someone who inspires me or teaches me something about life, leadership, and other curious things.
0:20.0	I hope you'll join me on the journey.
0:22.0	Listen to a bit of me on the journey.
0:22.6	Listen to a bit of optimism on the I-Heart Radio app,
0:25.4	Apple Podcasts, or wherever you get your podcasts.
0:29.1	The Unimmerachable
0:32.0	Season 2 of The Unimaginable hones in on individuals who have led
0:36.8	unimaginable lives by following their instinct from guests like Tycho Y Titi.
0:41.6	Stick to your vision of what you're trying to do.
0:45.4	It's just more pure.
0:46.4	The failure is more pure, and the success is more pure.
0:48.9	This season delivers behind-the-scenes conversations
0:52.0	about the many roads to success.
0:54.0	Listen to the unimaginable on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcasts.
1:00.0	Did you know that Mr Beast made $ 250 grand on X? I did. Yeah, what do you think about that? I don't know how it actually worked on X's end, but my theory is is because's Mr. Beast and they want to entice more people like Mr. Beast
1:17.4	who have a massive social following to post more video content.
1:21.7	His content was going to do better and perform better from a
1:24.3	revenue standpoint than most peoples. And then the other thing to keep in mind is
1:29.6	even though he produced 250,000, the video he used was one of his good videos, right?
1:36.3	Because not all his videos hit, they all do well, but some do much better than others.
	...

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