MP 979: Catching Up With W Series CEO Catherine Bond Muir

The Marshall Pruett Podcast

Marshall Pruett

Leisure, Sports, Automotive

4.6 • 594 Ratings

🗓️ 13 November 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

W Series CEO Catherine Bond Muir joins us for a discussion on the addition of the all-female open-wheel series to Formula 1's 2021 calendar, the series' development since its launch in 2019, its growth and new opportunities created by partnering with F1, and an interest in expanding the series into new markets, including North America. Subscribe: https://marshallpruettpodcast.com/subscribe Join our Facebook Group: https://www.facebook.com/MarshallPruettPodcast

Transcript

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0:00.0	Today in the Marshall Proop podcast, we are proud to have a first-time guest in W-Series CEO,
0:07.0	Catherine Bond, Mier.
0:09.0	This follows the amazing news that the W-Series will indeed be attached to Formula One for all of its rounds in 2021 when it returns for its sophomore season.
0:20.0	Unfortunately, its 2020 plans were indeed canceled as a result of COVID.
0:24.7	There was a first outreach, a first link in running with Formula One that was planned this year,
0:30.4	but even better coming back next season.
0:33.7	Everything, the W series will be in front of the Formula One audience on pit lane and hopefully
0:40.1	many, many fans in the stands and on television. So thanks for Catherine for joining us here
0:46.1	on our short form interview series catching up with. Brought to you by Cooper Tires,
0:50.9	the Justice Brothers, Toronto Motorsports.com and Bell Racing Helmets, USA. So Catherine, the Justice Brothers, Toronto Motorsports.com, and Bell Racing Helmets, USA.
0:56.4	So, Catherine, the news that came through overnight about the W-Series,
1:03.3	not just being a small friend and participant in the next Formula One schedule,
1:10.2	but a significant partner with Formula One,
1:14.1	putting talented young women on the biggest possible spotlight
1:18.8	running next to the world's most famous
1:21.2	and popular form of motorsport.
1:23.6	I did a little happy dance when I read that press release.
1:37.2	This seems to have been the dream realization of what the W series could achieve in terms of partnership and exposure.
1:45.0	Am I getting close to maybe some happy dances being done by you and the rest within your organization?
1:49.7	I think we have had a lot of happy dances today.
1:56.4	Yes, I think all of us are really just, you know, overwhelmed that, you know,
2:02.1	we feel that we have traveled so far in such a relatively short amount of time.
	...

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