If you could have a binocular that has best in class glass, the best brain in the industry and was fully designed in America, would you want that?

I'll tell you what I do.

Tim Lesser is here with Louispold.

We're going to talk about the new BX6 range.

Range guide.

Range HD.

Yep.

Range HD.

Yep.

It's new enough that I don't even know the name. This is, if I'm not mistaken, your most expensive binocular and slash range finder ever built, but there are very good reasons for that, right? This is. Yeah, this is the top of the line, most premium. This is designed for professional use. Yep. Very cool. So talk us through starting,

if you would, with the quality of the glass, because brainfinders are cool, ballistic brains are

cool, but the primary function of a binocular is to help you see your game. And to me, glass still

comes foremost. Absolutely.

And so that is the main reason for being with this product. The very first thing, we look at a very focused design intent when we're trying to build something.

Who is this for and what problem are we trying to solve instead of having a solution looking for a problem?

Sure.

Realistically, when you look at range-finding binoculars, you're generally giving something up.

And so now you've got your primary optic, and when you're looking through it, you've

got degraded optical quality somehow.

Yes.

That was the problem that we were looking to solve here.

So the intent with this was give me something where my primary optic is as perfect

...