4.8 • 1.7K Ratings
🗓️ 6 August 2025
⏱️ 43 minutes
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0:00.0 | Think real estate starts and ends with Airbnb? |
0:02.8 | Well, today's guest is shaking that belief. |
0:05.9 | He's the CEO of Furnish Finder, |
0:07.8 | helping landlords tap into monthly rentals |
0:10.2 | that outperform both short-term and long-term rentals. |
0:13.7 | From booming relocation demand to under-the-radar opportunity in mid-term renting, |
0:18.3 | Jeff's got the data and the vision. |
0:30.3 | This is the real estate rookie podcast. I'm Tony J. Robinson. My usual co-host, Ashley Care, is out being irresponsible on the beaches of Mexico with her kids and her family. But she |
0:34.8 | brought in the next best co-host I could ask for, which is Garrett Brown from the Bigger Pockets, Bigger Stays team. Garrett, thanks so much for joining me today, brother. Always a pleasure and big shoes to fill with Ashley gone, and I'm super happy to be here. But let's welcome along our guest for today, Jeff Hurst. Thanks for joining us. Thank you for having me. Very excited to join you guys. And jealous of Ashley Ashley also. My wife and I head to Mexico this Saturday for our 20th anniversary. |
0:57.5 | Oh, there you go, man. Well, congratulations on 20 years. Yeah. Well, Jeff, super excited to have you on with this, man. |
1:04.6 | So, Jeff, you said in other interviews before that monthly is different than midterm. What's behind that reframing and why |
1:12.6 | does the search demand support that? Yeah. So the insight here is we used Google Analytics to just |
1:19.2 | look at how do people search the category? What are they talking about? And like almost everything |
1:24.6 | in business, just follow the consumers, know your customers and what's happening. |
1:28.8 | And what we learned was that they're typing into Google, monthly furnished rentals or monthly rentals, 50 times more often than they're typing in midterm rentals. |
1:37.7 | I think most of the people typing in midterm rentals are people who are actually in the real estate industry and have grown up with the term. |
1:44.4 | It's kind of an inside baseball term around, well, there's short term and long term. So what's the thing in the middle? It's midterm. But if you're a renter, you want a monthly rental. Like you're actually more likely to search for monthly or sublet or short, you know, month to month, terms like that. And so we're trying to encourage people to, like, use the language that the tenants and the |
2:04.2 | renters actually want to use because that's how the category is going to grow faster, |
2:09.1 | is to kind of keep it in that every man speak. |
2:11.1 | It's so interesting because I, I feel like the same thing has kind of happened in the |
2:14.9 | short term rental stays. |
2:16.2 | As a consumer, people search |
... |
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