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At Liberty

Monitoring Facebook for Ad Discrimination

At Liberty

At Liberty

News

4.8585 Ratings

🗓️ 7 November 2019

⏱️ 37 minutes

🧾️ Download transcript

Summary

Facebook has come under a lot of scrutiny lately, for everything from its policy on political ads to its logo. But one development that's gotten less attention is its new portal for advertisers. Now, advertisers for housing, employment, and credit no longer have the option to target their ads at certain demographic groups in a discriminatory way. That's because of a landmark settlement that recently went into effect. Earlier this year, we talked with ACLU attorneys Galen Sherwin and Esha Bhandari, who were involved in securing major changes to Facebook's ad targeting practices.

Transcript

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0:00.0

From the ACLU, this is at Liberty.

0:07.8

I'm Emerson Sykes, a staff attorney here at the ACLU and your host.

0:18.9

Facebook has come under a lot of scrutiny recently for its treatment of political ads, its privacy policies, and even its logo.

0:26.5

But one development that's gotten less attention is its new portal for advertisers.

0:31.5

Now, advertisers for housing, employment, and credit no longer have the option to target their ads at certain

0:38.4

demographic groups in a discriminatory way. That change came about because of a landmark

0:43.6

settlement Facebook reached earlier this year with civil rights groups, including the ACLU,

0:48.5

on behalf of clients who were excluded from seeing certain job ads because of their gender and

0:54.0

age.

0:55.1

Today, we're replaying an interview from earlier this year with two ACLU lawyers involved

0:59.7

in securing major changes to Facebook's ad targeting.

1:03.1

Since we recorded the interview, the settlement has gone into effect.

1:07.1

They'll be watching closely to make sure Facebook lives up to its commitments.

1:13.6

A few weeks ago, the ACLU and a number of other civil rights organizations

1:18.0

announced a landmark settlement with Facebook, resolving a case about companies using ad-targeting filters on Facebook

1:24.8

to only show certain job postings, to be a police officer, for example,

1:29.3

to men. Pursuant to the settlement, Facebook has removed gender, race, and age filtering options

1:35.3

from ads dealing with housing, employment, and credit. This is good news, but it's only the tip of

1:40.8

the iceberg when it comes to artificial intelligence and the use of algorithms to reinforce and automatize bias.

1:47.9

So what is the impact on our daily lives when private companies and even governments delegate

1:52.2

policy and enforcement decisions to lines of computer code that are almost never subject

1:56.9

to public scrutiny?

...

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