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Podcasting Made Simple

Monetizing Your Podcast with a Digital Product | Steph Taylor

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 9 August 2022

⏱️ 14 minutes

🧾️ Download transcript

Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/187 In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to to...

Transcript

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0:00.0

You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes

0:09.8

that help podcast hosts and podcast guests elevate their podcasting game.

0:14.2

I am your host, Alex San Felipe.

0:16.7

Today's episode features audio from a session of the latest PodPro's quarterly event.

0:21.3

To learn more about the speaker in this episode, along with other helpful resources,

0:25.2

including the video version of this episode and links to attend next quarter's event,

0:29.7

please visit Podpros.com slash 187.

0:33.2

And now please enjoy today's episode.

0:40.5

Hey, I'm Steph Taylor, and this is my pod talk on how to monetize your podcast with a digital product.

0:46.9

So, first of all, why would we want to monetize our podcasts with a digital product?

0:53.0

Digital products are a low-risk, high-reward way to monetize your podcast.

0:59.1

Firstly, you can launch and validate your product, a digital product, before you put the

1:06.5

work in to create it.

1:08.3

You can sell 10 or 1,000 for pretty much the same amount of work and for pretty

1:15.8

much the same amount of overheads that go into it as well. You can start creating them from

1:21.8

day one of podcasting journey rather than sponsorship or advertising where they want to know your download

1:30.8

numbers, they want to know who's listening, you can start creating and selling and monetizing

1:37.7

your podcast with a digital product before you've got your first ever listener.

1:42.6

And lastly, you can help your listeners to get bigger wins,

1:46.1

which will in turn keep them more engaged because now they are more invested.

1:51.9

You've helped them and they are going to be the most engaged listeners because of that.

1:57.2

So I'm going to share with you today my five-step process for monetizing your podcast

...

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