It's Monday, June 9, 2025.

I'm Albert Mueller, and this is The Briefing, a daily analysis of news and events from a Christian worldview.

Since 1978, the month of June has been designated as Pride Month, and of course that now means LGBTQ pride. It began as part of a gay

rights movement, but as we now understand fully, it is an expansive movement, often referred to now

as LGBTQIA plus, that plus sign, a reminder of things yet to come. But as we're thinking about

Pride Month, let's just remind ourselves that this is

an artificial observance. That doesn't mean it's less real, but it does mean it didn't come out of

any, say, concerted societal plan to set aside a month for some kind of designation. No, it was

political activism. But that also tells us a lot about how political activism drives moral change in our culture.

It was LGBTQ activists who pressed for the designation of Pride Month, and we should note

historically where they pressed their case.

First of all, they pressed their case in two arenas.

Arena number one, government.

And so they were looking for friendly governments,

and that really began with neighborhood and city governments and places like California,

eventually extended also to states. They put pressure on politicians to set aside this month

as observation of what had been they claimed to be invisible gay populations, thus gay pride month.

The second thing that they did was to direct their attention to the corporate community.

They demanded that businesses, and in many cases, they did the opposite here.

Rather than beginning locally and then working nationally, they began nationally bringing

pressure on huge nationwide corporations, some of the biggest brands in the United States.

You had worker activism, you had political activism, it all came together, and pretty soon

...