Welcome to the tech meme right home for Monday, November 23rd, 2020. I'm Brian McCullough today.

Cloning Snapchat isn't cool. You know what's cool? Cloning Tik-Toc and even Snapchat has agreed

and joined the bandwagon with Spotlight. Are people fleeing ads and feeds because the

market is saturated? I break down all of last week's big moves in digital media, and why the COVID

tracking project probably deserves a friggin Nobel Prize. Here's what you miss today

in the world of tech. Snap has announced Spotlight, a vertically scrollable tick-tock-like feed inside of Snapchat,

as well as plans to pay $1 million every day to users who create the top snaps featured in

spotlight through the end of the year.

So high level here is the news that yes, even Snapchat wants to clone TikTok. Cloning TikTok is the new news that yes even Snapchat wants to clone TikTok

TikTok Snapchat stories so why not get on board even if you are

Snapchat but also why growth hack your way to audience uptake on a new feature like this when you can just brute

force it by giving away cash. Making it rain, quoting Tech Crunch.

Snapchat this will showcase the community's creative efforts, including the videos now backed by music,

as well as other Snaps users may find interesting.

Snapchat says its algorithms will work

to serve as the most engaging Snaps to display

to each user on a personalized basis.

To do so, it will rank the snaps in the new feed

using a combination of factors like how many other people found

a particular snap interesting,

how long people spent watching it,

if it was favored or shared with friends and more.

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