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Welcome to the Cockkey Ride Home for July 19th, 2021.

I'm Glenn Fleischman, in for Jackson Bird, who is on vacation.

Coca-Cola brings your dead taste buds back to life with a new Coke Zero formulation

that probably, definitely, certainly won't produce a new Coke outrage.

Olympic athletes can perform team gymnastics on the beds provided in Japan,

and how to watch Jeff Bezos fly into space with all his money, all that, and duct tape fashion.

Here are some of the cool things from the news today.

Coca-Cola's introduction of the new flavor of Coke in 1985 became widely seen as history's

worst marketing debacle.

In fact, it was accidentally brilliant in the scope of its failure.

Is Coca-Cola about to do the same thing as it tweaks its Coke Zero formula? An article in the New York time notes, quote, already on social media, worry, an apprehension greeted the impending change. Some consumers vowed to switch to other drinks like Diet Dr. Pepper or threatened to turn to the drink of Coca-Cola's arch rival, Pepsi, end quote.

Let's go back to those heady days and parachute pants of the 1980s.

Coke was losing market share to Pepsi by the early part of the decade.

By 1983, its share of the soft drink market had dropped from 60% following World War II to 24%

according to the debunking site, Snopes.

Coke had previously offered sugar-free drinks that used artificial sweeteners, but only branded

one as Diet Coke in 1982. That drink, based on Tab's formula, shot up quickly to the number

...