Mon. 07/13 – SiriusXM Makes the Biggest Podcast Acquisition Yet
Tech Brew Ride Home
Amalgamated Internets, LLC
4.7 • 1K Ratings
🗓️ 13 July 2020
⏱️ 17 minutes
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| 0:00.0 | Welcome to the Tech Mem Right Home for Monday, July 13th, 2020. I'm Brian McCullough. |
| 0:08.0 | Today, SeriousXM looks like it's stepping up to be the big competitor to Spotify in the |
| 0:13.3 | podcasting space by lining up podcasting's biggest ever acquisition. More worrying |
| 0:18.6 | signs if you're a regular user of Tik-Toc and again everyone wants a piece of Reliance Geo and a piece of the |
| 0:25.2 | Indian market along with it and why Apple is warning people about covering the |
| 0:29.4 | camera on your laptop. Here's what you missed today in the world of tech. |
| 0:37.0 | Once again, podcasting has made the big headlines today. |
| 0:41.7 | Sirius XM has announced that it will be acquiring the E.W. Scripps Podcast Network and producer |
| 0:48.1 | unit Stitcher for $325 million. Scripps says Stitcher had 72 and a half million dollars in |
| 0:56.0 | revenue in 2019 growing at about a 52% per year annual clip. Note that this is the biggest single acquisition in |
| 1:03.8 | podcast history. Spotify has spent more money over the last months overall but |
| 1:08.9 | this single acquisition is bigger than when Spotify bought either Anchor or Gimlet. |
| 1:14.0 | Variety has some of the industry history for you, quote. |
| 1:18.0 | Scripps bought Stitcher for four and a half million dollars in 2016 and combined it with Mid-roll Media, which it bought for 55 million dollars the year prior. |
| 1:27.0 | According to E.W. Scripps, the 325 million dollar price tag represents a return of more than 100% on its investment in |
| 1:34.1 | podcasting over the last five years. The deal will build on Serious XM's |
| 1:38.5 | three billion dollar acquisition last year of Pandora, the music and podcast streaming company. |
| 1:44.1 | According to SeriousXM, with the addition of the Stitcher and Midroll networks |
| 1:48.0 | to its existing assets, the company will reach over 150 million monthly |
| 1:52.0 | listeners across multiple platforms. |
| 1:54.5 | The Stitcher Division includes three business lines, the mid-roll advertising rep firm, owned and |
| 1:59.5 | operated podcast networks including the comedy focused earwolf and the Stitcher |
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