Steve's invented this groundbreaking concept called the chimp model, and it focuses on how

there's these kind of three parts to our brain. The first part is called the chimp, which

is our sort of desire to be impulsive and irrational and emotional in short term. The

second part is what he calls the human, which is logical and rational, and thinks in terms

of facts and thinks things through in the long term, and the third part is what he calls

the computer, which is our set of core values and beliefs. Steve's work focuses on how we

can manage and control the interaction between these two parts of our brain. One of the things

you talk about extensively is about forming habits. A lot of people in my life recently,

including myself, have tried to form habits, especially during the lockdown when so much

of our lives was our habits were broken, our cycles were broken because we were all trapped

in our houses. Whether we had formed a habit of going to the Starbucks, then the gym in

the morning or whatever, we had our habits broken. I spent a lot of time thinking about

how I could form healthier habits in my life. One of them was working out every day. One

of the popular narratives is that if you do something for 21 days, it becomes a habit.

What is the truth about habits and how we form them? There's a lot of research on this,

and a little bit contradictory. Read and believe what you like. The general fail is that

if you look at why we form a habit, it's either consciously done with a belief system

under it, unconsciously done. We aren't thinking about it. A common one, for example, a poor

habit is, and I use this a lot when I do keynote speeches to say to people, when you go home,

if you're with a partner that you love, how do you present to them when you arrive? It's

amazing how most people mourn, which they've not thought that what they don't want to say

somebody mourn, and you don't meet someone so you could have this everyday of your life.

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