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The Diary Of A CEO with Steven Bartlett

Moment 47 - The Power of Good Communication: Nick Jenkins

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 4 March 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO.

Nick Jenkins is the founder and former CEO of Moonpig.com, a company which revolutionised gift cards and is now worth over one and a half billion pounds. In this moment, Nick shares his wisdom with us on the importance of having good communication skills from public speaking to stand-out graphics and polished writing. Your ability to articulate yourself, think coherently and coerce a logical argument is vital to all walks of life whether that is business related or not.

People often think that to be a good communicator you have to nail those public speaking events, but what Nick notes is that actually we practice articulating ourselves everyday. Making eye contact, engaging in conversations and listening to people are all things we can do. The more we output, whether that be speaking, writing or drawing the better we naturally become at communicating with people. We compare this to sales because at the baseline, we are always selling ourselves to people we meet, persuading others that we are the best. Nick is an incredible guy who leans on the power of composing yourself well in front of others in order to succeed.

Listen to the full episode here - https://g2ul0.app.link/ogWmjYsc6nb

Watch the Episodes On Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos

Transcript

Click on a timestamp to play from that location

0:00.0

In terms of skills as well as an entrepreneur, I heard you talk about public speaking being

0:05.6

integral to public speaking at university.

0:08.3

I did a lot of public speaking at university in a lot of debating and the skill I think

0:12.8

that's important is the ability to be able to persuade people of your ideas, not necessarily

0:17.0

public speaking, but in every meeting that you go to, you need to be able to look people

0:20.3

in the eye and convince them that your idea is right and that could be in a sales role,

0:25.5

it could be sitting around a table with a bunch of developers and one of them saying,

0:28.9

I think this is the right way forward.

0:30.1

If you can't articulate yourself properly, then you're never going to be listened to.

0:33.2

And that's a skill that I think is being recognised in the skills.

0:37.6

I do a lot of education now, so I see now more and more they recognise that that's a skill

0:42.4

that is really important, that people should be able to look someone in the eye and be able

0:46.4

to explain yourself very coherently.

0:48.7

I tend to actually believe, I'd go one step further and think, I can't think of a more

0:52.5

important skill in life and business, then I refer to it as sales,

0:57.6

because we think of sales, we think of trying to get cash out of someone else's pocket

1:00.9

by giving them something, but I think of it as like me to girl in a nightclub,

1:04.5

trying to communicate your idea to your team, investors, employees,

1:09.6

everyone you encounter, I think, is to some degree you're trying to sell something,

1:13.5

and it's usually yourself.

1:14.6

Yeah.

1:15.1

But those that are, you think about how that compounds over 70 years of your life,

...

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