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The Diary Of A CEO with Steven Bartlett

Moment 36 - How To Create Great Ideas: Marcia Kilgore

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 16 December 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO.

Marcia Kilgore is responsible for revolutionising the beauty industry through the multiple multi-million dollar businesses she’s founded and built. She’s the woman behind Beauty Pie, Fit Flops, Bliss spas, Soap and Glory and Soaper Duper. Clearly Marcia isn’t short of a good idea, but how do you come up with good ideas?

In this moment clip, Marcia reveals how her ability to connect the dots became the secret to building her beauty empire.

Transcript

Click on a timestamp to play from that location

0:00.0

What is it about you that made you successful? I mean, I've picked up on one which is really

0:07.6

high standards. The other one I've picked up on, I've picked up on the minute you walked

0:10.4

through the door, which is just a very pleasant human being. And I'm like, all of these things,

0:14.4

if they compound over like 30 years, you're going to get to a really good place. But is there anything

0:18.6

else within, you know, some people are visionaries, they are, you know, whatever, is there anything

0:22.9

else where you say, do you know what, that's probably a trait of me that made me successful?

0:27.2

Yeah, I connect the dots in new ways. So that, if that were to be kind of my thing,

0:33.2

yeah, it's about, have you read the book? It's called Originals by Adam Grant.

0:38.0

Yeah, it's on there. Yeah. So someone gave it to me, actually the art teacher in my son's

0:41.8

school. David to me and said, this sounds like you. And I read it and I was like, oh, you know,

0:47.4

when you think you're special, and then you read a book and you're like, nope, I'm not special

0:52.7

because everybody, he's got it down like every chapter is like, oh, yeah, this is me. Oh, yes,

0:57.3

this is me. This is me. And he talks about in the book about how you become an expert in your area.

1:05.6

All right. So you are very deep in expertise in one particular area. But then you're very curious

1:10.7

about all this other stuff, which is me. I scan everything, right? Whether or not I'm really

1:15.4

interested in it, I got newsletters coming out of my eyeballs and I just kind of scan. I'll

1:19.6

click on things and sometimes I'll just force myself to read something that I have no interest

1:23.3

in at all just because there might be something in there. And I think from doing that,

1:29.8

I find new ideas. That's what creativity is, isn't it? Yes, but you have to feed it. It's the

1:35.1

top of funnel, mid funnel bottom of funnel, right? And so if you don't have enough top of funnel,

1:40.0

you dry up at the bottom where, you know, there's nothing that comes through. And then being able to

1:45.2

kind of edit a good idea from a mediocre idea, right? Yeah. But I guess if you come up with a lot,

...

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