Moment 169: CIA Spy Reveals How To AVOID Media Manipulation & Brainwashing: Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 5 July 2024

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this moment, the former CIA intelligence officer Andrew Bustamante discusses the crucial techniques of manipulation, which he describes as a core part of CIA training. Andrew introduces the R.I.C.E. analogy, which stands for Reward, Ideology, Coercion, and Ego. This framework is essential for understanding the motivations of others, allowing you to connect with them, build relationships, and influence their actions. According to Andrew, reward involves anything the other person desires, while ideology reflects the person’s core beliefs and is the most powerful element of the acronym. Coercion involves using negative behaviours on someone such as guilt or blackmail, and ego relates to how the other person sees themselves. Andrew translates this manipulation technique to marketing. He suggests that by sending targeted messages to your audience and assessing their responses, you gain insights into their ideology, providing you with useful information for future sales. Listen to the full episode here - Spotify- https://g2ul0.app.link/vgYbIohXXKb Apple - https://g2ul0.app.link/r9qufpkXXKb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Andrew: https://everydayspy.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	As part of your training to become a CIA officer, you must have learned how to manipulate people.
0:10.0	That seems to me, from what I know of spies, pretty foundational to what it is to be a successful spy and to get information from someone else.
0:18.5	In this conversation today, are we going to learn how, through your training, you were taught to get information from people and make
0:27.3	them do what you wanted them to do. Yes and I'll I'll be very frank here I try to exercise something called radical transparency.
0:37.0	If you want to manipulate people,
0:39.5	you will learn that from this conversation.
0:41.5	If you want to manipulate people, I will teach you how to manipulate people. that's
0:45.0	the most important.
0:46.0	in just a simple conversation,
0:48.0	you can learn those skills.
0:49.0	But the thing to understand that's the most important
0:52.0	is that whether you want to manipulate or not,
0:54.4	others are manipulating you just because you don't know what they're doing.
1:00.0	The problem with being an intelligence operator is that to achieve the things you have to achieve
1:06.0	You sometimes have to do things that you don't want to do in being a business owner what I've discovered is that many business owners struggle because they feel like they have to do things they don't want to do.
1:16.4	They feel like they have to be sleazy, they feel like they have to be tricky, they feel like they have to mimic, you know,
1:28.9	shister bad guy business owners, right? The flip side, if you think of a coin, one side of that coin is manipulation, and that is a, that coin has value that coin has value.
1:33.2	Manipulation has value.
1:35.2	But the other side of the same coin is motivation.
1:39.5	If you can get people to do what they want to do, then you have motivated them. And that is worth just as much as getting people to do what you want them to do, which is manipulating them.
1:51.0	When you understand all the different options
1:54.4	of the currency that you're working with,
	...

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