4.6 • 13.2K Ratings
🗓️ 11 August 2023
⏱️ 10 minutes
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In this moment, professor and author Scott Galloway discusses how technology has taken over dating and the impact of this. Traditionally, a third of couples met via work, another third through friends and a final third at school, however dating apps have completely taken over the dating market. This change to dating has had dramatic impacts specifically for young men, as the men who are in the top 10% of attractiveness attract 90% of female attention. This has led Scott to the belief that online dating has been great for the top 10% of attractive men, OK for the top 50% and a total disaster for bottom 50%. These bottom 50% of men are effectively shut out of the dating market and can have devastating impacts for society.
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0:00.0 | What would you make of dating apps? |
0:05.4 | Well, I think my advice to young people would be to do it all. |
0:09.6 | You know, it's how people meet. |
0:11.5 | It used to be how people made it, if you will, is that it used to be a third work, a third |
0:17.3 | friends, and a third school. |
0:19.3 | Now it's well above 50 percent online. |
0:22.6 | So the majority of relationships are being in online for people of your age. |
0:26.4 | And it's very efficient. |
0:27.4 | But what happens when technology comes into any sector is it consolidates it. |
0:30.9 | It becomes the winner-take-most market. |
0:34.0 | So whether it's e-commerce, social media, search engines, once technology comes into it, |
0:40.4 | you have one company that owns 50 percent of all online retail, two thirds of all social |
0:45.4 | and 93 percent of search. |
0:47.5 | So technology has come into mating with dating apps. |
0:51.1 | And it's created a winner-take-all or winner-take-most dynamic, which is somewhat unhealthy. |
0:57.1 | And it plays out like something like this. |
1:00.2 | Women are interested in men based on three criteria. |
1:02.3 | The first is their ability to signal resources. |
1:05.0 | The second is intelligence, and the third is kindness. |
1:07.4 | It doesn't matter how rich or how smart you are if you're an asshole or you're not kind, |
1:11.9 | people eventually don't want you as a mate. |
1:15.5 | And unfortunately online, it's very difficult to signal two and three so you can signal |
... |
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