4.9 • 112 Ratings
🗓️ 26 August 2020
⏱️ 55 minutes
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0:00.0 | Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away? |
0:16.2 | Welcome to technology revolution, the future of now. |
0:27.4 | Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now. |
0:30.8 | Here's your host who will take us into the future of now, Bonnie D. Graham. |
0:36.5 | Bonnie in the house. Welcome, welcome, welcome. This is Tech Rev. We |
0:40.2 | familiarly and fondly call it Tech Rev. That's the voice in the intro of Ryan Treasure, the VP of, |
0:46.2 | I call him VP of Everything at Voice America and my co-producer on the show. Happy to be here, |
0:51.1 | and I have a very interesting topic for you. I'm just going to say to my listeners |
0:55.3 | around the world, my audience, is somebody bothering you with emails right now? Are you getting texts? |
1:00.3 | Are you getting alerts that somebody wants to sell you something? Okay, well, I have a quote from |
1:05.5 | a guru in the field. His name is David Meerman Scott. He's the author of The New Rules of Marketing and |
1:11.3 | PR. Listen up. Web marketing, we're going to broadly include email now. Web marketing is about |
1:17.3 | delivering useful content at just the right moment that a buyer needs it. So if you think about |
1:22.1 | it, if a company's trying to sell you something right now while you're listening to us on the radio |
1:27.0 | and in the middle of a |
1:28.7 | pandemic or hopefully on the far end getting out of a pandemic. Is this the right moment to send |
1:33.7 | you what they think is useful content? How do you want them to find you? Do you want them to pitch |
1:39.5 | you? Do you want them to engage you? How do they earn your trust? How do they get you to shell out |
1:44.1 | the shekels in |
1:44.8 | your wallet, whether they're digital, whether they're Venmo, whether they're real cash, whether |
1:49.2 | it's a check, a plastic, I don't know. Are you annoyed by them? Do you welcome it? Maybe you're |
1:54.7 | lonely and you like all the advertisements. I don't know. Well, let's look at this from a bigger |
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