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Technology Revolution: The Future of Now

Modern Marketers in the Post-Pandemic Next Normal: They’ll Find You!

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9112 Ratings

🗓️ 26 August 2020

⏱️ 55 minutes

🧾️ Download transcript

Summary

The buzz: “Web marketing is about delivering useful content at just the right moment that a buyer needs it.” (David Meerman Scott, The New Rules of Marketing and PR) For companies trying to sell you something right now, while you’re listening to us and in the midst of a pandemic, is this the right moment? How do you want them to find you, pitch you, engage you, earn your trust and get you to buy their products or services? Are you annoyed by their intrusion or do you welcome it? Today’s dynamic business and social landscapes are forcing sellers and marketers to creatively find you wherever you are – on social platforms, websites, email, perhaps still in the physical commerce world. As the world and society evolve, so does business. We’ll ask Lorraine Maurice at SAP, GL Hendricks at Chirp PR, and Brian Moran at Brian Moran & Associates to predict the post-pandemic 'next normal' for modern marketers with something to sell to consumers, including you, me and even each other.

Transcript

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0:00.0

Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?

0:16.2

Welcome to technology revolution, the future of now.

0:27.4

Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.

0:30.8

Here's your host who will take us into the future of now, Bonnie D. Graham.

0:36.5

Bonnie in the house. Welcome, welcome, welcome. This is Tech Rev. We

0:40.2

familiarly and fondly call it Tech Rev. That's the voice in the intro of Ryan Treasure, the VP of,

0:46.2

I call him VP of Everything at Voice America and my co-producer on the show. Happy to be here,

0:51.1

and I have a very interesting topic for you. I'm just going to say to my listeners

0:55.3

around the world, my audience, is somebody bothering you with emails right now? Are you getting texts?

1:00.3

Are you getting alerts that somebody wants to sell you something? Okay, well, I have a quote from

1:05.5

a guru in the field. His name is David Meerman Scott. He's the author of The New Rules of Marketing and

1:11.3

PR. Listen up. Web marketing, we're going to broadly include email now. Web marketing is about

1:17.3

delivering useful content at just the right moment that a buyer needs it. So if you think about

1:22.1

it, if a company's trying to sell you something right now while you're listening to us on the radio

1:27.0

and in the middle of a

1:28.7

pandemic or hopefully on the far end getting out of a pandemic. Is this the right moment to send

1:33.7

you what they think is useful content? How do you want them to find you? Do you want them to pitch

1:39.5

you? Do you want them to engage you? How do they earn your trust? How do they get you to shell out

1:44.1

the shekels in

1:44.8

your wallet, whether they're digital, whether they're Venmo, whether they're real cash, whether

1:49.2

it's a check, a plastic, I don't know. Are you annoyed by them? Do you welcome it? Maybe you're

1:54.7

lonely and you like all the advertisements. I don't know. Well, let's look at this from a bigger

...

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