Mitchell Halliday Sold $1M in One Day on TikTok With Innovative, Inclusive Products
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 6 December 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
Blursh, anyone?! We chat with Mitchell Halliday, the genius 26-year-old makeup artist and founder of Made by Mitchell. Mitchell shares his journey from aspiring singer to beauty entrepreneur, discusses the inspirations behind his artistry, and reveals the stories behind standout products like Blursh. We also explore the impact TikTok Shop has had on his business (including how he sold $2 million in one week and $1 million in just 12 hours!) and delve into the intentional distinctiveness of product names such as “Shine Slime” and “Curve Case.”
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Instagram: @glossangelspod, @kirbiejohnson, @saratan
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Email: [email protected]
CALL or TEXT US: 424-341-0426
Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
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Transcript
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| 0:00.0 | G-M, Los Angeles. |
| 0:05.0 | Hi Kirby. Hi, Sarah. |
| 0:08.0 | Welcome to Los Angeles. |
| 0:11.0 | All right, let's get right into it. |
| 0:25.4 | Our guest today is all the way from across the pond. |
| 0:29.7 | We're honored to have him. |
| 0:31.7 | He is a makeup artist. |
| 0:33.0 | He is the founder of Made by Mitchell. |
| 0:35.2 | And he has taken the makeup world by Storm. You've probably seen him |
| 0:39.0 | on your FYP. His brand has this beautiful, colorful packaging, innovative formulas. Really, |
| 0:46.7 | if you could describe this brand, it would be fun and innovative. Yes. So not one word, |
| 0:52.1 | two words. He has so many accolades and he's so young last year he |
| 0:57.9 | sold two million dollars on ticot shop in one week and this was really when ticot shop was starting to |
| 1:04.2 | pop off like not a lot of people were doing it this past june he sold one million dollars in 12 |
| 1:10.1 | hours on TikTok Live. |
| 1:11.6 | So he was on TikTok live for 12 straight hours. |
| 1:14.6 | I tip my hat. |
| 1:15.6 | I cannot wait to hear more about that. |
| 1:16.6 | His curve cases have been lauded as inclusive for all skin tones. |
| 1:21.6 | Our girl, Gloria, has shouted him out plenty of times, |
| 1:24.6 | and he's done all of this at just 26 years old so please welcome to |
| 1:29.8 | los angeles Mitchell Halliday thank you for being here thank you so much for having me this is |
... |
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