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Nowadays, nightlife in the NBA isn't just about drinking or going out.

It's about the end-to-end experience.

We really take pride in taking care of people's needs from start to finish.

If it's setting up hotel rooms, setting up dinners, anywhere, all over the world.

That's what we do.

That is Milo Frank, the director of marketing for the HWOOD Group,

one of the world's premier hospitality and lifestyle companies.

Featuring over a dozen upscale venues across the world.

It's really being good with people.

It's really what it comes down to is people's skills and communicating

and making sure people are comfortable and happy and they're getting something out of it.

Part of Milo's responsibility is tailoring a player or celebrity's evening to their preferences.

Attention to detail is the biggest thing.

It's really like, hey, we know all of your dietary restrictions.

We know exactly what you like for dessert.

We know exactly where you want to go next.

Like, we have a spot for all of those things.

One of the biggest benefits of the NBA lifestyle is all the perks,

including private entrances, no photo venues, and exclusive access.

We want people to feel comfortable.

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