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slash Wall Street.

I am Meeko Branch and I'm a best-selling author and co-founder and CEO of Miss

Jesse's the natural hair care brand that I created with my sister TT Branch.

You know it's not just the TT and Mikos are with my sister T. T. T. Michos of the world who know how to do hair or

know how to make curly pudding at our kitchen table. Many of us have

talents and just to be able to focus on what you're good at and what you love.

I think that that's the key and that's the power and we'll see many more TT amikos.

This is Secrets of Wealthy Women from the Wall Street Journal, helping women empower themselves financially.

Now, Veronica Dagger.

Meeko Branch is the CEO of Miss Jessie's her popular hair care line.

She discusses how she created a successful business from the ground up

and became a pioneer in the natural hair care industry.

Your dad said he didn't want you and your sister TT

to rely on your good looks.

What did he mean by that?

You know, my dad was someone of a ladies man and he knew the pitfalls out

here for women and ironically he was blessed with like these two girls and he

wanted us to give us you know give us all of of the background and all the info and just kind of how to survive out here.

So he raised us as boys, Veronica, and he really wanted us to understand all the good stuff that came working hard versus being good looking or beautiful.

...