Mike Raffensperger: Chief Marketing Officer of FanDuel | #ThePlaybook 205

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 3 March 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on: [5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace [8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience [10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans [13:19] How the growth of legal sports betting has changed the way that fans consume sports content Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Mike Raffensberger,
0:03.6	CMO of fan duel, answering all the questions about the growth and
0:07.8	acceleration in gambling and how it has revolutionized how fans consume sports.
0:13.7	Join me for all of this and more on The Playbook.
0:17.0	This is Entrepreneurs The Playbook.
0:19.3	For each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their
0:25.3	personal and professional playbook to success and what made them champions on the field and
0:31.7	in the board room.
0:33.0	I'm your host and CEO of Sports One Marketing, David Melzer.
0:38.0	This is Dave Melzer with Entrepreneurs The Playbook
0:40.0	and I have a very popular company here and it's Chief Marketing Officer
0:45.0	Mike Raffetzberger welcome to the playbook. Thank you for having me.
0:49.0	We've had more pre-dialogue than I normally do because I like to not leave it offside the camera so
0:54.7	this should be really fun for me you know this company is so popular the number
0:59.5	one question that I get coming from the sports background is how do I start my career in sports how do I
1:04.3	transition into career in sports and do you know anybody at Fandall?
1:08.0	I think that's a good sign.
1:10.0	Yeah I think it's a really good sign. But I personally look at trajectory and evolution of companies.
1:16.7	And in this space, I see extraordinary opportunity.
1:21.2	The first place I'd like to start is though how do you end up as the
1:25.0	CMO of such a hot company because so many people are dying to know how they get this
1:29.7	type of job. Yeah.
	...

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