An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what? This blew up is a new podcast documentary that reveals how social media

stardom is made. From the glow-ups to the online drama to all those viral content houses.

I'll show you how it all adds up to a new kind of fame. From the Ringr podcast network,

I'm Alyssa Perez-Nec. You can listen to this blew up on Spotify or wherever you get your podcasts.

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DHQ. I think that the holidays feel like frozen noses. I love walking with the dog for long periods

of time, hopefully it's snowing and you've got to wrap up warm. So I think a frozen nose is

then sweaty armpits because like you're wrapped up so warm but then you're climbing hamps

and heath and you get to the top and you're like, oh, and then you can see the breath, but then

your nose is still freezing to top. Joy in every sip with red carp snout back at Starbucks.

Whoa, and welcome into the ringerverse. The ringer's Nexus podcast feed for all things fandom.

I am Ben Minberg, a senior editor for the ringer and with me today are two treasured colleagues

who answered my super link invitation to a friendship activity. It is time for the Midnight

Boys to meet midnight suns because my podcasting party today includes both the Marvel snap obsessed

Steve Alman and the other half of the mid-adition duo. A man whose love for agents of shield is

matched only by his loathing for Marvel's adventures. Joe, me a d'Henron. Guys, welcome. Please

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