MicroVee: Which social media platform is right FOR YOU? |GaryVee Podcast Moment

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 19 April 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If I were starting from scratch in 2024, here’s exactly how I’d approach social media marketing 💡

There’s so much confusion right now around what platforms to focus on — especially for beginners. In this episode, I map out the different paths depending on what you sell, who you're selling to, and what kind of creator you actually are. B2B? Start on LinkedIn. Selling merch? Focus on TikTok. Don’t love video? I even give you a strategy using only photos and written word that can still crush.

I also get into how to find underpriced attention, how to think about format changes when your content’s not hitting, and the one thing most people get wrong about "being known."

This one's for the doers ready to make 2024 their breakthrough year 🚀

Transcript

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0:00.0	If you're just starting a social media journey or trying to figure out which platform actually
0:04.4	deserves your time in 2025, this episode is gold. Welcome back to another episode of the Gary V.
0:09.9	Audio experience. In today's episode, Gary breaks down his beginner roadmap to social media
0:14.6	marketing, from the smartest platforms to post on depending on your business type, to the
0:19.1	overlooked formats that actually work.
0:21.4	Whether you're selling T-shirts or SaaS, this one gives you a crystal clear strategy to
0:26.1	stop guessing and start executing. Let's get right into it. For you today, what would be the top
0:31.2	three platforms to be on? Because there are so many. And what would you do on each of them? If you
0:36.4	were starting now, what would you do on TikTok,
0:38.5	YouTube, Instagram, or Facebook?
0:40.7	Yeah, so I think again, back to the earlier point
0:43.4	of self-awareness, if you're selling B2B,
0:46.8	all of a sudden LinkedIn is number one, right?
0:49.8	If you're selling, if you're a SaaS,
0:51.2	if you started a SaaS business, if you're listening right now
0:53.9	and you want to sell, or you're a SaaS, if you started a SaaS business, if you're listening right now and you want to,
0:54.5	or you sell to lawyers, you have a service that sells to
0:58.4	lawyers, then LinkedIn's gonna be number one globally for sure.
1:02.6	With YouTube shorts probably being number two
1:04.8	because YouTube is a search engine and a lot of people
1:08.2	searched there so that would also be good if you were into
1:10.1	SaaS.
	...

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