MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 11 May 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently adapt.

We talk about what Apple’s shift away from Google search really means, how AI chatbots like ChatGPT and Perplexity are changing consumer behavior, and why lazy marketers who rely too much on AdWords are going to lose.

Whether you're a brand operator, a marketing exec, or an entrepreneur trying to stay ahead of the curve—this one’s for you.

🧠 AI search is the new SEO.
🛒 Social commerce is the new storefront.
🔥 And if you’re not creating demand, you’re already behind.

We talk about:

The decline of Google’s dominance in search
Why AI optimization is the new SEO
How to win attention in an AI-first world
The rise of TikTok Shop, YouTube Live Shopping, and Whatnot
Why the U.S. is behind Asia in live commerce
My take on Vayner’s pitch vs. traditional agencies
How brands can practically prepare now for what’s coming

📍 Follow the podcast here first:
📌 @garyveeaudioexperience

Transcript

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0:00.0	Hey everyone. Today's episode of the Gary V Audio Experience is a segment from Gary's
0:04.0	recent appearance on Bloomberg's The Close, where he discusses the future of marketing in the age of
0:08.7	AI. This conversation dives into what this tech could mean for brands, how AI is changing
0:13.4	SEO forever, and what businesses need to do to stay ahead. If you're running ads, building a brand,
0:18.7	or trying to capture attention in 2025, this one's a must listen.
0:22.3	Let's get right into it.
0:23.4	Here now to discuss marketing and advertising in the age of AI as Gary Vaynerchuk.
0:27.9	He's CEO of VaynerMedia, the influencer, the original influencer that so many of us know.
0:33.2	Gary, always a pleasure.
0:34.3	Thank you for joining us.
0:35.2	Thanks for having me, ladies.
0:36.0	What does the rise of AI search providers and their possible replacement of Google in iPhones and iPads really mean for brands?
0:44.3	I mean, how would you begin to think about advising companies on how to navigate that?
0:49.6	Not only have I begun to think about it, we're actively talking to most of our Fortune 500 companies
0:55.3	who overly rely on Google AdWords as a driver.
0:58.9	Now Google AdWords, you know, is intent-based marketing.
1:02.4	It's not like you become aware of something
1:04.0	and now you want to buy it.
1:05.1	You're typing something into a search engine.
1:07.0	I've always argued that it's more sales
1:08.6	than it even is marketing,
1:10.3	but there are a lot of companies watching right now in the Fortune 5,000 set
	...

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