Mickie Kennedy on Crafting Stories that Resonate with Journalists and Audiences

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 6 March 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Unlock the secrets of press release mastery with Mickie Kennedy, the mind behind eReleases.com, as he shares his transformative journey from creative writing to pioneering press release distribution. This episode promises an arsenal of strategies for crafting content that not only grabs the attention of media outlets but resonates profoundly with journalists, ensuring your story makes waves in the vast media ocean.Mickie and I dissect the crucial differences between newswire services that truly reach journalists and those that merely syndicate, while illuminating the unique value a seasoned PR firm brings with its established media relationships. Take notes as we reveal how to discern between PR agencies that genuinely understand your niche and those that might lead to PR mishaps. Moreover, we discuss the potency of local angles and the tenacity required when that desired media pickup is playing hard to get.Lastly, we delve into the art of industry surveys and A/B testing, tools that can elevate your brand to an industry authority or refine your marketing to a science. Mickie caps off our conversation with his expert take on integrating AI in press release creation, delivering a cautionary note on its limitations and potential. By the end of this episode, you'll walk away with actionable insights on creating standout press releases and measuring the sometimes elusive impact of your PR efforts. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:13.4	This is Anika Jackson and I'm here with Mickey Kennedy,
0:17.4	the founder of e releases.com.
0:20.4	Mickey, thank you for being here.
0:22.2	I was sharing a little bit about the original start of this
0:26.0	podcast was all about PR and it's obviously expanded since then, but you are not only a founder, but you are also really invested in the world of
0:36.7	press release distribution and PR and tools that we all need as publicists.
0:41.7	Yes, absolutely. Thanks for having me. Yeah, so I know you have been in the
0:47.6	creative field, you're an editor, a director of sales, and then you've moved
0:52.4	into other industries and now you've moved into other industries and now you releases.
0:55.7	So I'd love to hear about your journey and how you discover that this was something that the world
1:02.0	needed. Another press release service, right? But one that maybe this was something that the world needed,
1:02.6	another press release service, right?
1:04.4	But one that maybe things a little bit differently.
1:07.2	Right, so I guess around 27 years ago or so,
1:12.0	I was finishing a MFA in creative writing and I was just going to
1:16.4	write poetry and wait on tables and that was my career plan and I did that for a
1:21.4	summer and I realized it's really taxing being on your feet 12 hours a day concrete my knees hurt my back hurt and I also just felt so zapped at the end of the day.
1:33.2	I wasn't reading or writing.
1:34.8	And so I decided I wanted a safe office job.
1:37.5	I got hired as employee three at a telecom startup.
1:41.2	And because I had a writing background albeit you know creative they wanted me to
	...

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