This is the flavor. I have an extraordinary entrepreneur Michelle Poole. She is the president

of Crocs. I am so excited because my house should be named Crocadile because there's

so many smiles of people wearing Crocs all around in Southern California. Probably the

most practical, best-looking shoe you can wear in Southern California. Welcome to the

Playbook, Michelle. Great to be here. Thanks for having me, David.

It's so nice to have you because we're both celebrating anniversaries. We're in the fifth-year

anniversary of the Playbook, but Crocs is in its 20th anniversary. So I thought I'd start

because I believe in all great brands. There's no revolution in a brand. It's evolution.

And I was hoping you could talk through the reconciliation of patients and persistence in the

brand evolution of Crocs to give us a little bit of history and how you got to where you are today.

Yeah. Well, thanks for the opportunity to talk about all my favorite topics.

We're 20 years old this summer. We're finally out of our teenage years, which is always kind of

nice because you go through some ugly phases as a teenager. Crocs isn't different. We have been.

We've been on an interesting journey. I personally have been at the brand for eight years

this week. And I kind of joke that it's been an eight-year overnight sensation, but it really

has taken to your point. It's been a series of kind of intentional and incremental changes that

we've made to the brand. I think really foundationally in the early days when we when sort of the

team came in to return the brand around was having a really simple and clear playbook for success.

And there are kind of a number of steps we took and that playbook has actually really not changed

a great deal from the very early years. How we brought it to life and how we've sort of accelerated

different parts of it have obviously continued to evolve and the consumer in the market has

continued to evolve. But, you know, having a, I would say, a core set of plays, a vision of what

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