We think that when you go to a Freemasons meeting, the reason they're staying secretive is

because they're doing something really, really interesting and sinister, they're controlling

the new world's order, they're what they're protecting must be so important and so sinister

and so interesting and so manipulative or so world-changing that that's why they're secret.

And people have penetrated these groups and what they found out is that the purpose of

the secrecy in most of these groups, certainly in the Freemasons, which are kind of the

proto-secret society group, is the secrecy itself.

Like once you get through all of these secret handshake, secret ritual, secret oaths that

you have to take, you're basically protecting a drinking club.

I'm Sreeni Rao and this is the unmistakable creative podcast where you get a window into

the stories and insights of the most innovative and creative minds who've started movements,

built driving businesses, written best-selling books and created an insanely interesting

art.

For more, check out our 500 episode archive at unmistakablecreative.com.

Michael, welcome back to the unmistakable creative.

Thanks so much for taking the time to join us.

Hey Sreeni, you know it's always a huge pleasure for me to be here.

Well, it is my pleasure to have you back here.

You actually have a book that came out a while back when we had you, I think last year,

sometime called the Hypan book.

And as I was just saying before we hit record, this is one of those books that had a really

prevent influence on how I thought about creating content, how I thought about messaging.

...