Joining us right now, the founder and CEO of Fanatics, Michael Rubin with Fanatics Fest coming back to the Javitt Center in New York City, of course, June 20th through the 22nd, even bigger and better.

And we're going to be there broadcasting live, Evan and Tiki, BT and Sal all weekend.

Michael, good morning. Thanks for being here.

Good morning to you. Glad to be here.

You know, last time or last year you came in here, you were talking about Fanatics Fest. They had a great time.

And it turned out to be a huge success.

And now this year, twice as big, right?

Yeah, I mean, sometimes you just got to go for it and see what happens.

And there had never been a sports festival.

I mean, as we know, there's tons of music festivals.

There's tons of trading card shows, but there's Comic-Con. When I saw all those

things, I'm like, why this is not exist in sports? And the answer is there's probably not another

company that could bring everyone together the way we do. And we work with 5,000 different

athletes that work with fanatics that sign memorabilia first, do trading cards, work with us

in our core apparel business,

and we work with all the different sports properties. So I think we were really the only company

that could bring all the sports properties together, all the players together. And so last year we

just kind of went for it and said, like, there's a big idea, let's see what happens. And I had no

idea. Like, i remember being on here

like kind of you know not scared because i don't worry have fear but more or less like i don't know

people want to show up match so we didn't really sell any tickets and plus it was in august too by by

the depth of august and it was i mean we had like at the time i started promoting it hard like the

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