What does it take to transform a company's mission into a movement?

I say it comes down to two things, math and magic.

I'm Bob Pittman, Chairman and CEO of I Heart Media.

On my podcast, Math and Magic, I sit down with the visionaries on the frontiers of marketing

to hear how they use data and creativity to bring big ideas to life.

We'll hear from business leaders like Susie Geary, CMO of Ford Motor Company.

We are at that moment when it all changes and I think that a big part of the why we're at that moment

is because of the F-150 Lightning.

It changed everything.

Listen to Math and Magic on our very own free I Heart Radio app, Apple Podcast, or wherever you get your podcast.

This is Master's in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast, what can I say?

Michael Lewis, author of so many amazing books, starting with Lyres Poker,

which just celebrated its 30-something anniversary and the audio rights reverted back to Lewis.

We have a fascinating conversation about that, about expertise, about his podcast.

Really, what can you say?

Michael Lewis is just one of a kind, everything he does is just absolutely fascinating.

I really enjoyed this conversation and I think you will also, with no further ado, my interview with Michael Lewis.

This is Master's in Business with Barry Redholz on Bloomberg Radio.

My extra special guest this week, you know him, you love him, you've read all of his books, best selling author, Michael Lewis.

He has written so many seminal books, so many seminal tomes on Wall Street from Lyres Poker, the new new thing, the big short, flash boys, the premonition, on and on and on it goes.

He is out with season three of his podcast against the rules and he also created a series of short discussions about Lyres Poker, which celebrated its 30th anniversary right before the end of the year.

...