Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse
The Casey Adams Show
Listener.com Podcast Network
4.8 • 634 Ratings
🗓️ 21 August 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner
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Michael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion. He breaks down the role of proprietary technology, scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand.
Learn more about French Florist
Chapters00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The Importance of Customer Experience16:29 Shifting Consumer Behavior Towards Flowers23:14 Navigating Supply Chain Challenges26:28 Growth Strategies and Revenue Generation32:26 Franchise Model and Community Building38:45 Personal Reflections and Future Vision
Transcript
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| 0:00.0 | Welcome back to the Casey Adams Show. |
| 0:04.1 | Before we dive into today's episode, I want to talk about the biggest lesson this show has taught me. |
| 0:10.5 | Since starting this podcast in 2017, I've interviewed over 400 guests, entrepreneurs, creatives, and innovators. |
| 0:19.0 | And there's one theme that always comes up. The edge goes to those who |
| 0:24.4 | keep learning. That's what makes the Adobe Digital Academy so powerful. It's a program to help people |
| 0:31.6 | up-level and learn new skills, and their new content on Coursera brings real, practical learning to people everywhere, |
| 0:40.3 | offering courses and certificates that help you build critical skills in AI, marketing, design, |
| 0:47.0 | storytelling, and more. These aren't generic videos. They are curated programs made for the way |
| 0:53.1 | we actually work today. |
| 0:55.8 | Wherever you're at in your creative journey, the Adobe Digital Academy gives you the tools to grow, |
| 1:01.6 | personally and professionally. You can get started with a seven-day free trial. Head to Coursera, |
| 1:07.6 | search Adobe, or tap the link in my bio or to the description to check it out. |
| 1:14.8 | Welcome back to the Casey Adams Show. Today we are joined by Michael Jacobson, the CEO of French Florist. Michael, thank you so much for coming to show today. |
| 1:24.7 | The pleasure is all mine, Casey. Thank you for having me. I appreciate that. Of course. of course so i mean first off michael we're neighbors here in uh in la you are you know |
| 1:32.2 | learning about your story and the the history of french floors was so incredible and just to |
| 1:37.6 | give context to the listener uh and then i'll you know have you jump in but you know you acquired |
| 1:43.1 | this brand, this company |
| 1:45.3 | from your uncle, family business that's been in L.A. for over 40 years since 1978, if I'm |
| 1:51.1 | not mistaken. Exactly right. And, you know, taking your context of someone that's, you know, |
| 1:55.8 | not historically in the, you know, floral business to bringing in all these modern marketing strategies, |
| 2:02.6 | franchising strategies, to then raising capital for the business. It's really is a story that |
| 2:07.9 | I was so blown away by because hearing the context of what went into it and just the industry |
... |
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